Ben Settle ā Infotainment Jackpot
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Ben Settle ā Infotainment Jackpot
elBenboās MostĀ ObnoxiousĀ Book Yet!Behold The Secret Marketing MethodologyHe Taught To $400+ Million Agora Financialā¦That Can Potentially Help BusinessesAs Much As Triple Sales Quickly,And Hit The Proverbial MarketingJackpot!
āThis method has been used by everyone fromĀ Jesus Christ to create historyās biggest & most influential religion⦠to celebrities like Donald Trump to become President⦠to even the United States government to melt their serversĀ during a routine public service campaign.
āNow you can use it in your business, too ā no matter what kind of product or service you sell, and without forking over the $5,000.00 plus expenses Agora Financial did to fly me in and teach it to their world-class marketing team.ā
Ben Settle
Shows businesses a secret
marketing method that makes
customers loveĀ &Ā lookĀ forwardĀ to
buying your productsĀ andĀ services
Dear Friend,
If you want to know how you can outsell practically any business you compete against.. with your customers and clients possibly even looking forward to you selling to them⦠then this letter will show you how.
Hereās the story:
A few years ago, the prestigious Agora Financial flew me in to their Baltimore offices to teach some of my sneaky ways to outsell my competition online. Agora was doing nearly half a billion in sales each year at the time. They also hired the absolute best copywriters in the world, paid for millions of dollars in market testing & analysis each year, and are in one of the worldās single most competitive and ācut throatā industries.
Anyway, one of the things I taught their copywriters and editors was:
āInfotainmentā
Specifically:
The 21 most profitable ways Iāve used to combine information with entertainment (what āinfotainmentā means) to collectively help generate tens of millions of dollars in sales between my own business and back when I did client work. Here are just a few of the secrets I taught that day, that the Copy Chief who flew me in said had a part in growing their already massive company 4x:
The spooky persuasion technique used by Old Testament prophets to sell even their worst enemies (including pagan priests!) on changing their religions. Page 28
The court jesterās guide to getting away with being obnoxiously politically incorrect in your marketing. (This secret saved many a court jesterās life back in the days of blood-thirsty kings, emperors, and rulers. Not only is it extremely persuasive⦠but people love when you do it, too ā even if they disagree with whatever youāre saying.) Page 37
How the late marketing genius Gary Halbert kept peoplesā eyes glued to his ads āĀ evenĀ when there was zero content, value, or anything but a blatant sales pitch. (This technique was also used brilliantly in a popular 1990ās Van Halen music video, too, which helped win it multiple awards.) Pages 41-42
The āwet dreamā secret of creating emails, ads, podcasts, articles, and other marketing documents people almost canāt forget⦠and that they may sometimes evenĀ loveĀ buying from. Page 39
A little-talked about way to use hardcore rage and anger to get your list to quickly trust you and feel safe buying from you. Page 43
How to make evenĀ blatantĀ sales pitches fascinating for people to read. (The late, great copywriter Gene Schwartz did this, and it was also brilliantly used by the TV shows āStar Trek: The Next Generationā and āSmallvilleā to boost their ratings ā hereās how you can use it to grow your business, too.) Page 30
A secret way of using typos to get even āfire breathingā grammar nazis eagerly buying from you! Pages 25-26
An honest, no-bull crap way to use infotainment to potentially make a fortuneā¦Ā even if you donāt know what youāre talking about! (Iām not saying you should become a fraud⦠but certain authors have made millions by being completely wrong about what they teach by using this secret ā just imagine the impact it can have when youĀ legitimatelyĀ do know what youāre talking aboutā¦) Pages 20-21
How to āflipā haters into raving fans and buyers. (Marvel Comics accidentally discovered this in the late 80ās, and it works almost like magic for keeping audiences coming back for more of your businessās marketing pitches. Bonus benefit: It can also sometimes create the best customers youāll ever have the pleasure of dealing with.) Page 42
When you can āget awayā with using profanity in your ads, emails, blogs, videos, podcasts, and any other marketing channel you use in your business ā and exactly how often you should do it for maximum impact. (The great General Patton did this to save soldiers from dying, and it can also potentially save a lot of dyingĀ sales, too⦠if you do it right, and if it makes sense with your brand and personality. Details on page 26.)
A totally unorthodox way to increase your sales by giving awayĀ lessĀ value. (One high-rated ESPN talk show host blew away everyone in his time slot doing this ā hereās how you can wield this method to get people scrambling over themselves to buy from your business, too.) Page 19
How to use infotainment to transform dull and boring contentĀ into rivetingĀ āmust haveā products people almost canāt buy fast enough. (This method made one of my clients so much money during the first day of a product launch, he sent everyone home early. Hereās how to use this in your businessās ads, emails, podcasts, or in any other medium you sell with.) Page 33
How Sam Raimiās movie āSpiderman 2ā reveals exactly what you need to know about standing out in any market, with any product ā regardless of how much you know about marketing or advertising your business now. Page 24
A disturbing fact: At least 25% of American women are on anti-depressants ā hereās how to (ethically) use this news to increase your businessās sales (whether you sell to men or women). Page 28
A quick ācrash courseā in how people are hardwired to be persuaded. (I learned this while taking a memory training course in college. And itās used by everything from ancient religious texts⦠to blood-thirsty propaganda machines⦠to eccentric bestselling authors to naturally crawl inside someoneās psychology, and persuade them to sometimes do almost whatever you want ā including buy your businessās products or services.) Page 25
A simple strategy used by Fox News, CNN, MSNBC, and other cable news channels that can make your business far more sales while doing far less work. Page 22
How people with boring personalities can legally & ethically āliftā the hard work of other writers with more natural wit and charisma. Pages 29-30
The best part of magazines and newspapers to swipe copy from. (And nope, it aināt the advertisements, classifieds, covers, or headlines.) Page 30
How your high falutināĀ expertĀ status is probably burgling your business out of thousands (even tens of thousands) of dollars in sales each year. Page 20
AĀ āmagic bulletā way to profit from the 50 Shades of Gray books ā regardless of what your business sells or who you sell to. Pages 32-33
A secret used by Facebook that can get even people with fruit fly-level attention spans almost hopelessly engaged with your content. (Do this right and your leads, readers, and audience have almost no choice but to drop what theyāre doing and pay attention to what youāre selling.) Pages 46-47
How investment celebrities, political pundits, and the army of TV psychics popping up make out like bandits year after year⦠even when theyāre always wrong! (And how to use their quirky little secret to make more sales in your own business.) Page 36
How to give your product nearly āskeptic proofā credibility even if nobody has ever heard of it before. Page 34
How to take the āstingā out of getting a speeding ticket (and other so-called ābadā things that happen to you) by turning it into cash-in-the-bank sales for your business. Page 39
A clever (and very sneaky) way to make more sales in your business by telling people NOT to buy from you. Page 19
How to profit from erectile dysfunction and other embarrassing things in your marketing. Page 49
And the list goes onā¦
More:
Iāve used these infotainment secrets to win in hyper competitive markets like weight loss, golf, direct sales, self-defense, internet marketing, and home business. (In fact, I wrote one ad in the direct selling/home business training space that was a control for almost 10 years before they retired the product, and itĀ heavilyĀ used the ideas in this training.) These secrets are also used by theĀ billion dollar talk radio, cable TV, and comicbook industries⦠as well as theĀ worldās highest-paid professional speakers (like, for example, Tony Robbins, who even said we aināt in the information age, weāre in the āentertainmentĀ ageā)ā¦Ā best-selling authorsā¦Ā major religionsĀ (believe it or not, Christianity was created almost entirely using infotainment)ā¦Ā world-class comedians⦠historyāsĀ most famous (and infamous) politicians⦠and, sometimes, even by the government. For example,Ā the US government once used it in a routine public service campaign that crashed their servers, and I even saw a local police station use it to effectively teach against drunk driving.
Anyway, hereās the rub:
Agora Financial paid me $5k to teach my infotainment methodology.
(Plus flight, hotel, and other expenses. )
They alsoĀ transcribedĀ it, too. And, that transcription is now part of a shamelessly āpriceyā new book I have just published called:
āInfotainment Jackpotā
But, why do I say my transcribed talk is only āpartā of the book?
Because there are many more lessons Iāve added to my methodology over the years⦠that dig even deeper into profiting from infotainment⦠that are also featured inside. These include selected articles about infotainment from my $97.00/month āEmail Playersā newsletter, interviews Iāve done about infotainment, and 80 pages packed with real life examples, exhibits, and swipe file-material showing infotainment āin actionā for various businesses, and in multiple different kinds of marketing media. These ādirectors cutā extras reveal many more ways than what I taught Agora Financial for jacking up your sales, blowing right past your competition, and creating life-long loyal fans ā not just ācustomersā, but fans ā
designed to get them to love hearing from you, refer other people abundantly to youā¦
And Literally Look Forward
ToĀ BuyingĀ From You!
Here are a few examples of these extra ways inside:
How to use the diabolical āsocial sinā of cultural appropriation to capture even the most stubbornly low attention spans! (I should warn you though ā doing this will likely rattle a few tightly-wound do-gooders looking for something to shriek about. But, I have found the extra sales that can result make it more than worth it, especially since I also show you in the book how to profit from complaints, anyway.) Page 76
How to (tastefully & in a G-rated way) use the infamous āhung like a horseā story-telling method to get readership, engagement, and attention even from people who ordinarily would ignore your marketing! (Believe it or not, one of the most respected marketing minds who ever lived used this to sell a $26,000 offer. And donāt worry ā it only sounds ānaughty.ā In practice itās quite low key. Details on page 251.)
How the best standup comedians ā like Bill Burr, for example ā ātapā into their audienceās brain chemistry to get them literally addicted to hearing their jokes⦠and how to use this phenomenon to make more sales in your business to make more sales. Page 183
The ācocaine in your prostateā secret forĀ jolting people out of being bored andĀ complacent, and carefully and eagerly reading your offers. Page 283
A swipe file of words that can almost instantly ā with but a few key strokes ā make your marketing more entertaining, fun to read, and, yes, profitable. Page 138
How to have a personal brand so strong people are almost irrationally drawn and loyal to. (This secret has been used by everyone from hated institutions like big pharma, big government, big media, and big oil⦠to politicians like Ronald Reagan, Bill & Hillary Clinton, Obama, and Donald Trump⦠to iconoclasts like Jesus Christ, and more.) Page 126
A near-perfect business model for coaches that lets you potentially up-sell hundreds, and even thousands, of dollars worth of your services ā 100% naturally, and without pressure or hard selling. Page 112
The ānuclear optionā topic ā used by one of the top public speakers on the planet ā that is virtually impossible to ignore when you use it in your marketing and advertising! (If youāre ever worried about getting someoneāsĀ attentionĀ ā in an email, on social media, during a speech, or in any of your other marketing and selling efforts⦠simply talk about this and watch what happens.) Pages 74-75
2 real-life examples of how to use infotainment to āflipā hate mail and slander against your business intoĀ potentiallyĀ thousands ā even tens of thousands ā of dollars in extra sales. Pages 287-294
Probably one of the single best ways ever invented for getting the maximum number of donations at a charity dinner. (Nothing to do with infotainment, but it was used by one of the greatest masters of direct marketing who ever lived, and may come in handy for you someday. See Page 121.)
A secret kind of sentence you can put at the beginning of nearly any text content or advertising you create that can drive your message deeper into your readerās psychology, as well as make the experience of doing business with you more fun. Pages 225-228
A shortcut way of creating credibility and charisma thatās so powerful people might believe you even if youāre full of crap! (This is NOT a license to be a fraud ā but, this is how many a fraud gets away with their evil deeds. Use it for yourĀ legitimateĀ business and it can potentially transform your sales almost overnight. Page 125.)
A special kind of joke you can make in your advertising that (1) can light up the human neurology like a pinball machine and (2) can help make sales even to people who ordinarily would not want to buy your offers. Page 75
How one of the NRAās #1 concealed carry instructors uses infotainment to keep his students glued to their seats for 6+ hours straight (not even wanting to go to the bathroom!) while up-selling, cross-selling, and down-selling to the point where nearly everyone in the room ends up buying a book, target shooting lessons, or some other offer before leaving.
Letās take a short rest and talk more about this.
When you get your copy of āInfotainment Jackpotā, turn immediately to page 108 and learn what I have personally found to be some of the very best lessons on infotainment ever invented ā from one of the top educator/entertainers on the planet. In fact, during his class you could see how viscerally annoyed each person was when it was their turn to have to leave the room to get their fingerprints taken, not wanting to miss a single second of his magnetically infotaining teachings. I learned some of the highest-level infotainment you can get from observing him. And unless you live near Coos Bay, OR (where his classes are) to learn directly from him, or happen to possess the āEmail Playersā back issue I first wrote about theseĀ secretsĀ in, thenā¦
Reading This Book Is Probably
The Only Chance Youāll Ever Have
To Learn His Fiendishly Clever & Infotaining Ways!
Hereās what else you will read about in this book:
How Earl Nightingale used blatant shaming and mockery to become one the 20th centuryās most famous and well-known success gurus. (Anyone who tells you shaming doesnāt work in marketing simply hasnāt been paying attention and is probably hopelessly hung up on the word āshamingā ā it not only works when done correctly, but it is one of the single most reliable ways to sell more products ever invented. See Page 261.)
How to interview people for your podcasts or products that makes your content so fascinating people almost canāt stop listening⦠even if they want to! (If you do podcasts with interviews or create products based on interviews, just do this trick I learned from one of the worldās first podcasters⦠and your information can be as much as ten times more valuable, interesting, and likely to be consumed & acted on.) Page 174
The exact best attitude to have in your marketing & advertising that can significantly cut down on ā and possibly even eliminate it altogether ā buyers resistance⦠even in complete strangers. Page 122
How one of the greatest living copywriters of our day used ātabloidā headlines to sell tens of millions of dollars worth of products to markets full of serious and uptight customers. (I used this method in the prostate niche and it worked like crazy. And, in fact, I have found this infotainment secret not only works on the stuffy, scowling, āall businessā types⦠but it can work evenĀ betterĀ on them than everyone else! See page 280.)
How one of the most-recognized authors on the planet makes ordinary, boring, and routine information so fascinating⦠people canāt stop consuming his books and products. (Fact is, he doesnāt teach anything different or unique or that a thousand other authors in his niche donāt already teach⦠the difference is, he uses the powerful infotainment tip on page 257, while 99% of his forgettable competitors donāt.)
An intense case study in how one of the biggest non-denominational churches in the world used infotainment (combined with some other smart marketing methods) to get in front of tens of millions of people each day, and generate millions in donations⦠all from a converted roller rink in the armpit of the South! (I based a lot of my own business model on what they did, and itās worked for my business like gangbusters. Fun begins on page 116.)
A quick ātouch upā you can do to all your book covers that can instantly make your businessās brand stand out head and shoulders from your competition. Page 259
The weird (but highly effective) infotainment secret Jesus Christ used ā either on purpose or on accident, I am not sure ā to get people to tell all their friends, family, and community about Him. Page 125
A dignified way of using stone coldĀ crueltyĀ to open up your customersā minds to wanting to read your advertising. Page 71
How to ādress upā ordinarily boring editorial content in a way that gets far more attention, has far more impact, and can make you far more likely to be listened to. Pages 266-268
A clever way to create an almost pathologically strong bond with your customers and clients ā with them working hard to want to stay in your āworldā and not be cast out, and maybe even terrified of not being able to buy from you. (Doing this can turn the entire buying experience on its head ā where your customers seek your approval, instead of the other way around. See page 112.)
The totally unsettling Hollywood secret behind why describing someone in agonizing pain in your marketing can nab you more sales. Page 187
An example of how to use biting sarcasm to make people feel almost stupid for buying from your competition⦠while potentially seeing you as the only other obvious choice to buy from. Pages 72-73
The hair-raising secret to inspiring fierce loyalty in your audience, customer list, and marketplace! (This admittedly takes a lot of balls and courage⦠but itās how certain illegitimate cult leaders and legitimate business leaders command such undying loyalty from their fans and followers. Pages 123-124
An uncanny way to nab marketplace attention (and sales) that is so powerful⦠it crashed an office of the US governmentās server during a routine public service campaign! Page 295
A point-by-point ābreak downā of one of the most rabidlyĀ addictiveĀ business Facebook groups thatās probably ever existed.
True story:
I ran one of the single most engaged Facebook groups in the marketing niche for a solid year before I shut it down for my own sanity. The group was almost like its own āworldā within the Facebook platform⦠with so many controversial comments and posts going on, people couldnāt distinguish their main timeline from the group timeline ā including posting personal and potentially embarrassing things publicly, because they thought they were posting in my group. There were a lot of infotainment-related lessons in the experience that, franklyā¦
Can Make Even The Most Boring Business
Immediately More Interesting,
More Exciting, And More Sexy
To Even The Most Hard-To-Please Leads Or Customers!
Thatās why I decided to include this training I did in one of my āEmail Playersā issues, about how to create a fun & exciting āworldā around your business using Facebook groups ā with your customers and leads being ācharactersā in your own Dungeons & Dragons-like campaign, completely engrossed with everything you post, and sometimes almost not being able to wait to buy from youā¦Ā all without you having to give any āvalueā whatsoever. (In fact, I even had a specific āNo-Valueā rule inside!) Using a group like this is a practically unheard of aspect of infotainment that can potentially grow your audience, your business, your brand, and your sales well past what you now think is possible.
You can read all about it starting on page 156.
There are many more secrets inside this book, but I think you get the idea.
Here is the deal:
āInfotainment Jackpotā is a 312-page book (withĀ noĀ pdf, video, audio, or digital components available) that costs $391.00 ā with free shipping worldwide.
But, before buying it, realize:
There Are No Refunds
And All Sales Are Final.
I donāt cater to business people who need a guarantee to make decisions.
If thatās a problem, simply donāt buy it, and itās all good.
Still, if you are merely a bit skeptical and want some āreassuranceā the information inside this book is everything I say and more⦠hereās what Joseph Schriefer (the Agora Copy Chief at the time who hired me to teach infotainment to his copywriters and editors) said about the part in the book I taught his staff when I checked in with him a few years later:
The business is so big now.
Prob 4x the revenue since when we first metā¦
and had you in! Claim credit, as it did correlate!
āĀ Joseph SchrieferAgora
All right, enough of this clacking.
Click the link below to buy āInfotainment Jackpotā today:
Your Pal,
Ben Settle
P.S. The man who pioneered using Infotainment in email and who I dedicated the book to ā the great Matt Furey ā recently said this about the book after gifting him a copy:
It was a THRILLER. Loaded to the freakin gills. Since arriving in Montana, although I am busy creating a new course, Iāve been reading InfoTainment Jackpot late at night in my hotel room (Iām not a member of the 5 AM Club), and it is fabulous. I definitely see my influence on Benās thinking and his writing. But thereās more. Ben has done something truly great. He has taken the time to categorize almost everything that he and I do in our approach and style of writing. Keep in mind the following: Benās style is not my style and mine is not his ā but the concepts are the same. And I, the so-called āgrandmaster of email copywriting,ā am learning a TON from InfoTainment Jackpot.
āĀ Matt Furey
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